1.
Building Brand Identity A Strategy for Success in a Hostile Marketplace
by Upshaw, Lynn B.
ISBN: 9780471042204
List Price: $60.00
2.
Masterbrand Mandate The Management Strategy That Unifies Companies and Multiplies Value
by Upshaw, Lynn B., Taylor, Ea...
ISBN: 9780471356592
List Price: $55.00
3.
Truth The New Rules for Marketing in a Skeptical World
by Upshaw, Lynn B.
ISBN: 9780814473764
List Price: $24.95